FOOD TRIVIA: Heinz "57" Brand.

While riding a NYC train in 1896, Henry Heinz saw an ad in a shoe store stating that they had 21 styles of shoes from which  customers could choose. This inspired him to use the same "branding" idea for his own companies' products. Although the Heinz company manufactured 60 products at that time, Henry went with "57"; combining his lucky number "5" and his wife's "7".